I’m Clare Lawrence and this is the final part of my interview with local Xábia furniture expert and entrepeneur Andrew Kings from easy flatpax.
Cl – Andrew Kings, I believe you then teamed up with another local to Javea business.
Ak – Yes, I was approached by this couple who were doing very much a similar thing. They offered a reasonable hourly rate to use my van for an IKEA delivery service when theirs was full. This delivery service was based on the Costa Blanca and Costa Calida.
Cl – What did you think of their service.
Ak – They were ok. They were a bit old fashioned with their marketing. The website was horrible. But they did good business because they were the only ones doing it. They could charge what they liked, and they did!
Cl – What was wrong with their charges.
Ak – I really had a thing about this. They overcharged in my view for their IKEA delivery and assembly service. I don’t have a problem with profit at all, but this felt like profiteering. There’s a difference.
Cl - Is there an IKEA delivery service run by IKEA Spain?
Ak – Yes there is and they are much cheaper.
Cl – So did you fall out then over this.
Ak - Not at all. From my point of view, I didn’t. I put together a business plan to push them into different areas to increase their business so we could all benefit, but they didn’t want this so we went our separate ways. It was a shame. Together we would have been very strong.
Cl – So thats when you decided to start easy flatpax?
Ak – Yes. We don’t really compete. We are operating in a different market to them. We are a ‘low cost’ version rather like easyjet! However, we don’t stint on service. In fact we like to think we offer a more fully featured range of services than anyone else around. We offer a complete Ikea furniture assembly service and with other suppliers such as Leroys and so on, we offer a full flatpack assembly service.
Cl - So what does the future hold for easy flatpax?
Ak – We have been busy from the day we started, and we look for a reasonable growth rate for the business. Ikea in Spain offers great value for money on all their products and our clients know this. We are currently looking at another van to add to the fleet, to enable us to concentrate on other areas. As a result of our efforts, we have been approached to provide a full maintenance and rental service for holiday let villas and apartments. As we offer our clients a full advisory service to enable them to maximize their rental returns, this seemed a natural progression for both easy villacare and easy flatpax. We are currently in the process of building the new website.
Cl – You don’t really sit still for too long do you?
Ak - Business must continually evolve to fill the needs of clients. Any businessman or woman who rests on their laurels will not be successful. We still work 12 to 14 hour days and will continue to do this for the foreseeable future. We are hopeful that one of the kids will take over when we reach our dotage though!